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EHI awards Breuninger Nuremberg as the best technology solution in the retail sector

10. March 2021

EHI awards Breuninger Nuremberg as the best technology solution in the retail sector

Breuninger receives important retail technology award

Earlier this week, the fashion and lifestyle company Breuningerwasrecognised with theEHIAward2021in the Best Customer Experience category, awarded as part of theRetail TechnologyAwards for the best technology solutions in the retail sector.   

With this award, the EHI Retail Institute recognises an innovative digitalisation project that Breuninger has realised with its technology partners MuSe Content and 3d‑berlin vr solutions . The comprehensive omnichannel‑concept was implemented in the Breuninger flagship store, which was opened in September 2020 and highlights  top-quality  customer service, customer orientation and a high‑quality brand experience .    

The digital enhancements optimise the quality, service and convenience in a variety of ways and offer customers a modern shopping experience. The EHI award reinforces Breuninger's path as a future-oriented company to continue investing in the digital expansion of its bricks-and-mortar retail business. 

At digital touchpoints, customers and visitors receive comprehensive information about the Nuremberg store, the product range and the Breuninger world. Smart customer terminals provide information on product availability, display sizes and product variants in other Breuninger Department Stores  and, with and without sales staff, support customers in the various areas  to increase the quality of advice even further. The concept includes digitally networked changing rooms, digital orientation terminals, large-format LED walls, a click-and-collect and online reservation service, as well as the possibility of booking appointments for a consultation, clothes alterations or for the beauty area, all conveniently online. 

Breuninger has had its own department store in the heart of Nuremberg since 2003. In 2020, with the comprehensive redesign and modernisation of a large part of the sales area, the company transformed its Nuremberg store into an ultra-modern flagship store and invested in further development of its bricks-and-mortar retail business.  

Graphics for editorial use: https://www.picdrop.com/e.breuningergmbh./d8sYGFQr8s

Media information (EN) to download