As a prominent fashion and lifestyle brand, we want to continuously impress our customers. As their host, we want to inspire and delight them every day. To achieve this, we regularly search for new approaches and opportunities that we can take on together, with courage and determination. Through this, we have become a responsible and innovative company and partner for our customers and our employees.

For over one hundred years, we have taken seriously our relationship to society and our responsibility to the environment; we are aware of the impact of our actions beyond our company’s walls. We continuously address social and ecological issues and factor them into our decisions, and are guided by the traditional values of the family business: trust, respect, tolerance, openness, responsibility, performance and recognition.

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Our Fields of Activity

Because of the strong values that are deeply rooted in the company, we feel it is our duty to contribute to a sustainable textile and consumer goods industry. To succeed at this, we have defined four fields of activity that represent our vision for a sustainability strategy. 

An open dialog and exchange with our customers, employees, suppliers and partners is very important to us. For this reason, we would like to provide the details of our sustainability strategy and communicate what we are doing in each of our fields of activity, as well as what we want to achieve. Through consistent communication, we are regularly informed about what is important to our stakeholders and can plan how to adapt our strategy. It is therefore important for us to be transparent in reporting the results we achieve.


[Translate to Englisch:] Breuninger und Materialien
Breuninger and
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Breuninger and Materials

We offer our customers a wide range of high-quality products sourced from all over the world and made from a variety of materials. We are aware that many of these materials are not only highly sought-after but also in some cases controversial and the subject of critical debate. We recognize this as a challenge and use it as an opportunity to clearly acknowledge our responsibility. Together with our supply chain partners, we work hard to reduce the negative environment and social impacts of our products and our productions processes. We strive to always offer our customers more sustainable options, provided it is possible with the same quality and economic viability.

We are committed to promoting sustainable materials even more extensively throughout our products. Cotton is one of the most important textiles in our product offering. However, due to the high volume of fresh water and land space required, and the large quantities of pesticides, herbicides and fertilizers used, conventionally grown cotton is problematic for the environment, for the people involved in production, and for the neighboring communities. Therefore, moving forward, all products from our range of private labels will be made from 100 percent sustainable cotton. In addition, the humane treatment of animals is a matter close to our hearts. For this reason, we have openly published our own animal welfare policy. In addition to the exclusion of real fur, angora wool and exotic leather, we have adopted several goals in this respect. Our Animal Welfare Policy applies to our own brands as well as to all external brands in our product offering. To ensure our entire product offering is more sustainable, Breuninger will begin applying sustainability seals for all external brands. It is our goal that the majority of the products in our range meet at least one sustainability seal over the next few years.

Our goals and achievements

Since 2020: Breuninger has excluded products made of angora wool, exotic leather and real fur from its entire range.

Since 2021: Breuninger is a member of the Fur Free Retailer program.

In 2021: We published our first animal welfare policy.

Ongoing: Breuninger is increasingly focusing on the use of sustainable cotton in the Breuninger brands and is consistently expanding the proportion of this.

Ongoing: More and more products in our range will meet at least one of the criteria for our sustainability certifications.

Breuninger and People

The people who work at and with Breuninger are the foundation of our success. Customer satisfaction is our main priority, and we work hard every day to maintain and improve our first-class service. This wouldn’t be possible without the passion and professionalism of our entire staff. For this reason, we strive to create the best possible work environment, where our employees feel welcome, can develop their talents and be recognized for their contributions. This also applies to those who work within our supply chain; we are committed to fair working conditions and health and safety provisions also among our business partners and suppliers.

Our goal is to establish a long-term and transparent relationship with all the people who work with and for Breuninger, including employees, suppliers, service providers and partners. This requires not only a trustworthy relationship, but also compliance with a set of requirements. These are outlined by Breuninger within its purchasing guidelines and its Code of Conduct. The Code of Conduct defines the main principles for suppliers and business partners, in order to ensure that all products are manufactured in an ethical, socially acceptable and environmentally conscious manner. In future, this will also apply to all direct business partners and suppliers of products from Breuninger’s own brands and will become an integral part of supplier contracts. 

Our goals and achievements

Since 2021: We have a Code of Conduct and make it a binding part of all supplier contracts of the Breuninger brands.

Ongoing: Training and development have always been major components of our DNA. Our dedicated talent management programs help to promote the individual strengths of our employees.

Breuninger and Environment

In order to provide our customers with the product selection and shopping experience they desire—both in store and online—we require resources. The main factors include our energy consumption, the waste we produce, and the emissions we generate through our buildings, logistic centers and transport. We take climate protection seriously and are constantly working to reduce any harmful impact and thus contribute to a healthy environment.

We are continuously looking for new ways to reduce our CO2 emissions in the mid- and long-term and to conserve natural resources. When it comes to reducing CO2 emissions, our main focus is on the areas where we can exert the greatest influence: our transport logistics and our facilities. We have set ourselves the goal of making online orders and internal transportation carbon neutral over the next few years. To save resources and reduce waste, we also want to increase the use of natural, recycled and/or recyclable materials in our procurement process. We have made it our mission to always choose the most sustainable alternative—the easiest solution is not always the most sustainable. Consequently, we switched to a new, climate-neutral bubble wrap in December 2021. This bubble wrap is made of up to 70 percent recycled household waste and is itself fully recyclable. We are also working on new sustainable solutions for the repackaging of products, in order to save resources across the board.

Our goals and achievements

Since 2021: We have been using sustainable recycled and recyclable packing materials to protect fragile package contents during transit.

By 2022: All deliveries for orders placed online will be carbon neutral.

By 2025: All internal transportation and deliveries will be carbon-neutral.

By 2025: All of facilities that we control will be carbon-neutral.

By 2025: We will have eliminated plastic as far as possible—single-use plastic will be avoided and outer packaging will be 100 percent plastic-free.

Ongoing: We will avoid the use of printed materials in all order and delivery processes.

Breuninger and Community

We see ourselves as part of the community—at all our locations. We want to be a reliable partner for our immediate neighborhood, a partner that strengthens society through social commitment and actively contributes to a livable city with a high quality of life.

Our commitment to sustainability also extends to the region and its residents. At many of our locations, we are in close contact with local community organizations, support numerous projects and actively connect our employees with those projects. With targeted actions, we want to contribute to an infrastructure that promotes sustainability and supports projects and people in the region—and through our own facilities and procurement processes, we can exert the most influence. For example, we are planning the installation of charging stations for cars and e-bikes in our parking garages. In addition, we are working to promote local farms with the increased use of seasonal and regional products in our restaurants.

Our goals and achievements

Ongoing: We will increasingly rely on regional and seasonal products in our gastronomy.

Ongoing: We will continue to work with several community organizations and strengthen social connections at our locations through civic engagement.

Animal Welfare at Breuninger

Breuninger accepts responsibility for ensuring animal welfare and protecting biodiversity in the procurement and production of its product range. The fundamental cornerstone of our efforts is our Animal Welfare Policy, which we are continuously refining.

Breuninger Animal Welfare Policy

Breuninger Animal Welfare Policy

We recognize the responsibility we share with the fashion industry to ensure animal welfare and the preservation of biodiversity when sourcing materials of animal origin within supply chains. With this in mind, we are committed to promoting sustainable materials throughout our selection even more in the future.

100% Fur Free!

100% Fur Free!

Since January 1st, 2021, Breuninger has been completely fur free as a member of the international Fur Free Retailer Program (FFR)!

Sustainability in the Breuninger Departments

Policies and Commitments

Corporate Philosophy

The corporate philosophy was developed with the participation of our employees. It describes our identity, our values, our perceptions on how we interact with each other and how we demonstrate our appreciation for our customers and partners.

Corporate Philosophy


Code of Conduct

Our Code of Conduct defines general, non-negotiable minimum standards relating to social, ecological and ethical issues. The commitment to these minimum standards is taken on voluntarily by E. Breuninger GmbH & Co and all its affiliated companies and forms the foundation for the responsible actions of the Breuninger company as a whole.

Code of Conduct


Responsible Sourcing Policy (RSP) - Retail Product Procurement

The aim of this Breuninger Responsible Sourcing Policy (RSP) is to define the principles and requirements, that Breuninger would like to see implemented in its value chains. It applies to all direct business partners and their suppliers. Breuninger expects its partners to systematically analyse the risks of its own business area and to reduce their negative effects and the reduction of their negative effects.

Responsible Sourcing Policy

Policy Statement on the Observance of Human Rights

We are committed to the inviolability and inalienability of human rights. This commitment is expressed in our actions and is a core element of the values deeply rooted in the company. With regard to social sustainability, it is our goal to ensure compliance with human rights, social standards and labor rights, as well as the payment of fair wages.

Policy Statement on the Observance of Human Rights


Animal Welfare Policy

Ensuring the welfare of animals and preserving biodiversity are key priorities in the procurement of textile and non-textile goods of animal origin. Our Animal Welfare Policy defines the mandatory principles and standards required of us and our suppliers.

Animal Welfare Policy



Your direct contact to Breuninger.

We only want the best for our customers, so your questions and suggestions are important to us!

A large number of questions pile up very regularly. To help you find information quickly and conveniently, we have already compiled some information for you in the FAQs below.

If any of your questions remain unanswered or are not listed in the FAQs, you are welcome to contact us personally.

E. Breuninger GmbH & Co.
Corporate Responsibility

Marktstraße 1-3
70173 Stuttgart
Tel.: 0711/211 21 00


Do you have a question about your order? Then please contact our customer service:

Tel.: 0711/211 20 00

Director Corporate Communications, Marketing Cooperations and Sustainability

Christian Witt

Team Lead Corporate Responsibility and Sponsoring

[Translate to Englisch:]

Tim Peters