As the fashion and lifestyle brand we aim to win our customers over again every day by serving them as a host, attracting them and inspiring them. To achieve this, we are bold and committed in striking out new directions together. This is what makes us a reliable and innovative company and partner for our customers and our employees.
For over one hundred years we have been taking responsibility as part of society and actively helping to shape our environment. We are conscious of the impact of our actions beyond the boundaries of our company. For this reason, we engage continuously with social and environmental issues and include them in our decision-making processes. In doing so, we are guided by the traditional values of a family-owned company: trust, respect, tolerance, openness, responsibility, performance orientation and recognition.
Our fields of action
It is precisely because of these values, which are deeply rooted in the company, that we feel it is our duty to contribute to a sustainable textile and consumer goods industry. In concrete terms we have defined four fields of action that represent the vision of our sustainability strategy.
An open exchange and dialogue with our customers, employees, suppliers and partners in the community is of the utmost importance to us. That is why we would like to provide information about our sustainability strategy and to show what we are doing in our fields of action and what we want to achieve. Through regular contact, we stay informed about what is important to our stakeholders – and how we can adapt our strategy. As part of this process, it is important for us to report transparently on the results achieved.
Breuninger and materials
Together with the partners in our supply chains we work hard to reduce the negative environmental and social impacts of the products and production processes.
We are also committed to promoting sustainable materials even more in the future across our entire range.
Breuninger and people
The people who work for and with Breuninger every day are the foundation of our success. Without the skills and dedication of our employees, this success would not be possible.
That is why we strive to create the best possible working environment in which our employees feel comfortable, are able to develop and are appreciated. This also applies to the people who work in our supply chain. We are therefore committed to fair working conditions and to health and safety in the companies of our business partners and suppliers.
Breuninger and environment
In order to provide our customers with the product range and shopping experience they wish for – both instore and online – we need resources.
The focus here is on our energy consumption, the waste we produce, and the emissions generated by our buildings, logistics and transport. We take climate protection seriously and are therefore constantly working to reduce our harmful impact and hence to contribute to a healthier environment.
Breuninger and community
We see ourselves as part of the local community – at all our locations. We want to be a reliable partner for our immediate surroundings, a partner that strengthens society through social commitment and actively contributes to a liveable city with a high amenity value.
Which products does Breuninger label as sustainable?
Products that contribute to a sustainable textile and consumer goods industry are labelled as sustainable in our online shop. The requirement for labelling a product is certification by one of the certification standards recognised by Breuninger.
→ click here for labels overview
The labels that are valid in our company must fulfil one or more of the following sustainability criteria:
Labels and standards that certify the resource-efficient use of materials, improved chemical management, low water consumption or reduced CO2 emissions, etc.
Fair production conditions
Labels and standards that certify compliance with social standards and human rights in the supply chain. This includes protection against forced labour, discrimination and child labour, the payment of fair wages, the strengthening of workers’ rights and the guarantee of trade union freedom as well as health and safety in the workplace.
Labels and standards that certify products with sustainable cotton, organic wool, organic linen, organic viscose or organic modal etc., and include the protection of animals – especially endangered and threatened species.
Labels and standards that certify the use of recycled cotton and polyester fibres, etc.
We are aware that this is a continuous process and regularly review the labels and certifications we select.
In the future we also want to label brands and products that do not have certifications, but nevertheless focus on sustainability. We are currently working on a system that reflects this commitment.
Fur Free Retailer Program
Breuninger has been a member of the international Fur Free Retailer program (FFR) since 1 January 2021 – and is fur-free!
This is the world’s leading initiative to identify retailers as real-fur-free, helping customers to find fashion items that are guaranteed to be free of fur. At the start of the new year, Breuninger successfully transformed all ranges across approximately 1000 brands and no longer sells any goods made entirely of, or containing, real fur throughout the entire business. With this move, we are making an important contribution to responsible and sustainable consumer behaviour.
This multi-stage transformation process was carried out in close coordination with the animal welfare organisation FOUR PAWS Germany, which heads the Fur Free Retailer program in the country.
Sustainable products in the online shop
Brands for a more sustainable future
Fashionable and sustainable, ecological and fair: more and more brands have taken up the cause of sustainability in very different ways.
In our editorial, we present brands that are setting standards by using new materials, environmentally friendly processes and resource-saving working methods.
Whether that be fashion, sport, beauty or shoes: discover our selection of sustainable brands that are committed to a responsible approach to nature and a greener future.
How can we help you?
We only want the best for our customers, that’s why your questions and comments are so important to us!
A variety of questions pile up on a regular basis. So that you can find information quickly and easily, we’ve compiled some of our most frequently asked questions below.
If you have any questions that are not answered in the FAQs, then please do get in touch.
You can contact us here and we will get back to you as soon as possible.
Here you will find answers to frequently asked questions.
Does Breuninger have sustainable brands in its range?
Breuninger continuously addresses social and ecological issues and incorporates them into its (product range) decision-making process. At Breuninger, sustainable products are labelled at item level, not at brand level. Whilst this approach requires more work, it allows us to ensure that our high product requirements can also be communicated transparently.
What criteria does Breuninger use to label sustainable products?
We are committed to transparency and trustworthiness. We have therefore decided to label sustainable products on the basis of strong and meaningful certifications that are awarded independently of Breuninger. A detailed overview can be found here.
Is a sustainably-labelled product really sustainable?
Products labelled as sustainable by Breuninger comply with at least one of the sustainability certifications that we classify as relevant. Some labels only look at a part of the respective production and supply chains. Nevertheless, in our opinion, these certified products positively stand out in their efforts to make a sustainable difference.
What does Breuninger’s social commitment look like?
Breuninger sees itself as part of the local community – at all of its locations. We want to be a reliable partner for our immediate surroundings, a partner that strengthens society through social commitment. As a corporate citizen, we support various community foundations at some of our locations with expertise, communication, human resources and also provide financial support. We also support a large number of social and cultural organisations.
Does Breuninger publish a sustainability report?
No. Breuninger is under no legal obligation to report on non-financial topics. Needless to say, we continuously consider the impact of our actions on the environment and society, and pool the resources available to us when implementing sustainability measures.
Why is Breuninger a member of the Fur Free Retailer program and what does it stand for?
By joining the Fur Free Retailer program, we want to make an important contribution to responsible and sustainable consumer behaviour. Breuninger therefore advocates an end to the breeding and killing of animals for fur. The Fur Free Retailer program is an initiative of the Fur Free Alliance (FFA), helping customers to find fashion items that are guaranteed to be free of fur.