Fur Free Retailer Program
Since 1st January 2021, Breuninger has been completely fur-free as a member of the international Fur-Free Retailer Program (FFR)!
The worldwide leading initiative identifies retailers that do not sell real fur, helping customers to find fashion that is guaranteed fur-free. All product ranges from around 1,000 brands were successfully revised at the start of the year, and no more products containing or using real fur are sold anywhere in the company. By doing so, we want to make an important contribution to responsible and sustainable consumer habits.
The multi-stage transformation process was completed in close co-ordination with the animal welfare organisation VIER PFOTEN Deutschland, which is the official representative of the FFR program in Germany.